Made in Japan

It was more than fortunate to have met Masao Okada-san, founder of Excel Sound almost 40 years ago and then in 2015, to have him develop the Hana line of moving coil cartridges for our exclusive export. We are privileged to be partners with Excel Sound and without our long-standing friendship, Hana moving coil cartridges would never have been launched. Meaning “Brilliant and Gorgeous” in the Japanese language, “華”, Hana moving coil cartridges are affordably priced and supply the most “Brilliant and Gorgeous” performance to audiophile customers for their budget.

The “Brilliant and Gorgeous” Hana sound comes from superb design, engineering excellence and 40 years of hand assembling knowhow, continuously improved in-house from 1970 by the Excel Sound Cartridge Master - Masao Okada-san, who began researching phono cartridge design in 1964 and who’s skills and expertise has been transferred to the artisans employed by Excel Sound who build the Hana cartridges. Specialized tooling is another weapon that improves the price/quality performance, so manufactured parts are consistently perfect, repeatable parts for production, parts designed for maximum performance assuring the highest level of performance. Lastly, perhaps the most essential ‘secret’ is the hand assembling by skilled artisans. Excel Sound craftsmen hand assemble all the parts into a perfect finished product, producing a consistent “Brilliant and Gorgeous” Hana sound. Without this precise hand assembling and the fine-tuning work by Excel Sound’s renown craftsmen, with their accumulation of 50 years of cartridge production expertise, the Hana products would not sound so consistently fine and delicate. Rare or exotic materials and extreme design is not enough to make a fine MC cartridge, but might make an expensive one.







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